Today is April 2, 2026.

Yesterday, I paused for a moment while filling up my gas tank.
My car holds about 21 gallons, and the total went over $100.

In that moment, one thought became very clear:
“Inflation isn’t coming — we’re already in the middle of it.”

Many of you are probably feeling it too.
There’s a saying: “Everything goes up except my salary and my kids’ grades.”
At this point, it’s not even a joke — it’s reality.

So today, I want to talk about one of the most common questions I hear from buyers:

“Is now the right time to buy a home?”

Let’s walk through it.

A quick checklist first:

• You are financially qualified for a loan
• You’ve found a home you truly like

If both apply to you, this is a time to seriously consider buying.

This isn’t a sales pitch — it’s based on how the market is actually behaving.

1. A price drop is not a guaranteed scenario

Many people say, “I think prices will come down if I wait a little longer.”
But real estate doesn’t move based on hope — it moves on supply and demand.

The ultra-low interest rates during the pandemic created today’s severe low inventory situation.

Homeowners who locked in low rates are not eager to sell and give that up.

As a result, there simply aren’t enough homes on the market.

Yes, transaction volume may decrease.
But here’s the key point:

Lower transaction volume ≠ lower home prices

These are two completely different things.

2. Inflation pushes home prices upward

Construction costs continue to rise — labor, materials, everything.

That means future homes will cost more to build.

And new construction prices set a baseline that supports resale home values.

In a system where costs keep rising, it becomes very difficult for home prices to drop significantly.

3. Real estate is about position, not timing

The gap in wealth between those who own homes and those who don’t tends to widen over time.

Real estate is not just an expense — it’s a way to build long-term assets.

The difference between entering the market now and waiting on the sidelines can become much bigger in 3 to 5 years.

Last Friday, I attended a new construction closing here in Georgia,
at one of the busiest builder closing offices in the state.

One of my clients said:

“I’ve been wondering… is this really the right time to buy?”

They carried that doubt all the way to closing day.
But after seeing many other buyers making the same decision, they said:

“I guess I’m not the only one… that makes me feel better.”

And that’s exactly right.

The market doesn’t stop.
Even in uncertain times, people continue to move forward and make decisions.

Feeling uncertain is completely normal.
But what matters most is not emotion — it’s strategy.

While waiting for the “perfect timing,”
prices could rise, and interest rates could go up further.

On the other hand,
when you enter the market prepared, time starts working in your favor.

Final Thoughts

If you are ready, take action.

There is no perfect timing.
But good decisions are always made by those who are prepared.

The post Should You Buy a Home Right Now? first appeared on The Promise Realty.

If you’ve been watching Atlanta’s real estate landscape, you know the market has been evolving. Right now, 2025 through 2026 offers one of the most balanced and opportunity-rich windows we’ve seen in years.

A More Balanced Metro Market

Recent insights from top Atlanta market analysts, including Christine Bradley and Tina Sui, show the metro market cooling from the hyper-competitive frenzy of previous years.

That shift brings several advantages:

• Inventory is rising, giving buyers more options and more negotiation power.
• Homes are staying on the market longer, reducing the pressure to bid aggressively or waive contingencies.
• Sellers motivated by life changes, such as relocations, new job opportunities, or downsizing, are showing increased flexibility on pricing and terms.

In short, a market that once overwhelmingly favored sellers is becoming a place where buyers and sellers can both win, as long as they’re guided strategically.

Where People in Atlanta Are Investing Their Hopes and Homes

Real estate in Atlanta is always about lifestyle, and 2025 is revealing new demand patterns across the city.

Urban Hotspots

According to Gold Street Realty, neighborhoods like Midtown, Buckhead, and Downtown-adjacent districts continue to thrive. These areas attract urban professionals who want walkable streets, proximity to restaurants, parks, and entertainment, and easy access to major employers and transit. These pockets blend convenience with culture, making them ideal for young buyers, career-focused adults, and investors seeking steady rental demand.

Suburban Favorites

Family-oriented suburbs like Suwanee and Johns Creek remain some of the most sought-after communities in metro Atlanta. These areas offer highly rated school systems, larger homes with yard space, and tight-knit communities with strong neighborhood identity. Long-term homeowners and families looking for stability are gravitating here.

The Best of Both Worlds

Candler Park, highlighted by Gold Street Realty, blends historic charm with green spaces and a walkable neighborhood feel. It appeals to those who want character without sacrificing city convenience. Across metro Atlanta, there’s a niche for everyone—from nightlife lovers to nature enthusiasts to families planting long-term roots.

Lifestyle, Culture, and Modern Priorities

Today’s buyers are guided by more than location—they’re choosing homes that support the way they live, work, and connect. Gold Street Realty’s trend reports highlight strong demand for energy-efficient homes that reduce monthly costs and align with eco-conscious values, smart-home features that add convenience and security, walkable communities close to parks, cafés, and cultural attractions, and emerging neighborhoods that offer both growth potential and rental appeal. Lifestyle compatibility has become a top deciding factor. Buyers want homes that feel aligned with their values, not just their budgets.

The Holidays Are More Than Decorations — They’re Opportunity

While many assume real estate slows down during the holidays, Tina Sui’s seasonal analysis shows the opposite can be true. The end of the year can create powerful advantages:

• Less Competition: Fewer buyers are actively searching, giving you more breathing room and fewer bidding wars.
• Motivated Sellers: Sellers facing year-end relocations or looking to close before tax season are often more flexible on pricing, deadlines, and closing costs.
• More Personalized Attention: Agents, lenders, inspectors, and contractors typically have more availability, meaning your transaction gets greater focus and often fewer delays.

Holiday lights may set the mood, but they also highlight unique opportunities savvy buyers and sellers shouldn’t overlook.

How The Promise Realty Helps You Move Smart

At The Promise Realty, we believe a move should reflect your goals—your lifestyle, your future plans, and your financial vision.

Here’s how we support your journey:

• We stay ahead of market shifts so you can navigate with confidence.
• We match you to lifestyle-friendly options, whether you love urban energy, suburban comfort, or something in between.
• We support holiday- and early-year clients, helping them leverage unique conditions that can bring long-term equity gains.

Atlanta is evolving, and if you’re thinking about making your move in 2025 or early 2026, this may be your ideal moment. With the right strategy and the right team behind you, your next chapter can start right here—in Atlanta.

The post Why 2025–2026 Is a Great Moment to Make a Move in Atlanta first appeared on The Promise Realty.

11/05/2025

Lately, one question keeps coming up in the real estate world:

“Are home prices finally starting to go down?”

With mortgage rates stabilizing around 6%, buyer inquiries are picking up again. However, the number of quality listings on the market is still limited, which makes it challenging for agents to find the perfect home for their clients.

More Listings, But Local Differences Remain

Across Georgia, the total number of homes for sale has increased compared to last year. This has created slightly more room for negotiation in certain areas.

But it’s not the same everywhere. Many neighborhoods still hold strong pricing, and some homes even sell above the listing price.

In short, while average market prices are showing a slight decline, homes in prime locations or in excellent condition continue to command a premium.

Real-Life Example: Reasonable Price + Desired Location = Quick Sale

Just yesterday, one of my clients successfully secured a home by offering $5,000 above the listing price.

After viewing multiple homes over two months, this particular property stood out because:

• It was in the preferred location
• It had the desired floor plan
• The listing price was reasonable

Although most homes in the neighborhood are 20–25 years old, this house had been exceptionally well maintained, making a strong impression on my clients.

On the final day of the Due Diligence Period, the whole family revisited the home and confirmed they absolutely loved it. They didn’t mind paying the $5,000 premium at all.

Final Thoughts

Finding “the one” in real estate is never easy.
But when the location, features, and budget align, the joy of securing the perfect home is unmatched.

Now that the contract is finalized, I will ensure every step—from inspection to closing—is handled meticulously so my clients can move in confidently and start their next chapter in their new home.

The post Hot Topic in Today’s Real Estate Market first appeared on The Promise Realty.

10/07/2025

When I meet with sellers these days, one of the most common questions I hear is:
“Is now a good time to sell my home?”

After several years of rapid price growth, home values have started to level off. Many homeowners are wondering if we’re at the market’s peak and considering selling before prices drop further.

At the same time, today’s buyers have become much more informed. The more homes they see, the better they understand what a fair price looks like.

When Life Changes — The Real Reason People Sell

Ultimately, people sell their homes because their circumstances change.
The reasons vary, but most fall into one of the following categories:

• Changes in family structure
  Marriage, a new baby, children leaving home, or even divorce or loss — these life events can make your current space no longer fit your needs.

• Job relocation or financial changes
  A job promotion may require moving to a new area, or on the other hand, a layoff may make it difficult to keep up with mortgage payments.

In these cases, even when the market feels uncertain, it’s often the right time to sell.
That’s why setting the right price becomes absolutely critical.

Pricing Strategy — Why “Let’s List High and Negotiate” Can Backfire

Many sellers think, “Buyers will negotiate anyway, so let’s start a little high.”
But in today’s market, that strategy rarely works.

If your listing price is set too high, you lose buyer interest from the start. Your home stays on the market longer, and you may end up lowering the price later — sometimes below what it could have sold for initially.

Conversely, pricing slightly below market expectation can generate more interest and even lead to multiple offers.

If You Don’t Have to Sell Now — Use This Time to Prepare

If there’s no urgent reason to sell, I often advise my clients to wait.
Mortgage rates remain high, and buyers are taking their time before making big decisions.

It’s not just about interest rates — general economic uncertainty and social concerns have made buyers more cautious overall.

So why not use this period as your home preparation phase?

Pre-Sale Preparation Checklist

1. Declutter
   Start by removing about one-third of your belongings. A spacious, tidy home always looks more appealing — both in photos and during showings.
2. Repairs & Updates
   Fix any functional issues first (leaks, lights, door handles, etc.).
   If budget allows, small updates like new faucets, lighting fixtures, or a fresh coat of paint can make a big difference.
3. Deep Cleaning
   Hire a professional cleaning service to make your floors, windows, and bathrooms shine like new.
   These details can significantly impact how buyers perceive your home later.

Final Advice

If you don’t need to sell right now, use this fall and winter as a time to prepare.
Aim for a strategic launch in spring (around March).

Markets fluctuate — but well-prepared homes always sell.
The depth of your preparation shapes the strength of your results.

The post Should You Sell Your Home Now?-A Seller’s Dilemma in a Changing Market first appeared on The Promise Realty.

9/22/2025

Last week, many buyers had been eagerly awaiting the FOMC meeting — and for good reason.
I even worked with some clients to delay their closings that were originally scheduled for mid-September, hoping they could lock in a better mortgage rate after the announcement.

As a real estate agent, part of my job is to negotiate closing dates with sellers and coordinate closely with lenders, who carefully monitor daily rate fluctuations to secure the best possible lock-in timing. That’s because interest rate changes can significantly impact real estate transactions.

This time, the Fed lowered the benchmark interest rate by 0.25%. Ironically, however, mortgage rates inched higher rather than dropping.
So why does this happen?

As many people don’t realize, mortgage rates are not determined solely by the Federal Reserve’s rate. They are closely tied to bond market performance.
Before the FOMC meeting, optimism about a potential rate cut pushed the market higher. But once the cut was officially announced, bond prices declined — preventing mortgage rates from falling as expected.

In other words, a Fed rate cut does not automatically mean lower mortgage rates.
As history shows, markets always respond based on the difference between expectations and actual outcomes, and investor sentiment plays a key role in how rates move.

The same principle will apply moving forward. Rather than making quick decisions just because of a headline rate cut, buyers and sellers alike should aim to understand broader market patterns and act strategically.

Advice for Buyers

It’s nearly impossible to predict rate movements perfectly. So if you’ve found a home you love, don’t focus too much on short-term fluctuations. Locking in a rate at the right time can offer valuable stability — and remember, you’ll likely have opportunities to refinance in the future if rates go down.

Advice for Sellers

Interest rate changes directly affect buyer purchasing power. In uncertain markets, securing a qualified buyer is more important than waiting for “perfect” conditions. Acting decisively based on current conditions is often the safest path to a successful sale.

While interest rates have a significant impact on transactions, it’s more important to understand market patterns and trends and act strategically rather than overreacting to short-term fluctuations. Whether you’re a buyer or a seller, making informed decisions based on reliable information ultimately leads to more stable transactions.

Final Thoughts

In a shifting market, knowledge truly is power. Understanding the relationship between the Fed’s decisions, the bond market, and mortgage rates will help you make smarter choices — whether you’re buying or selling. Stay informed, work closely with trusted professionals, and remember that timing the market is less about guessing and more about strategic planning.

The post The Fed Rate Cut vs. Mortgage Rates: What’s the Real Connection? first appeared on The Promise Realty.

One question I hear frequently from clients relocating from Korea—whether as corporate assignees or new green card holders—is: “Is Georgia really that hot? How humid is it?”

Having lived in Georgia for over 30 years, I can share my personal experience: overall, the weather here is quite pleasant. Summers aren’t unbearably hot, winters aren’t extremely cold, and the seasonal transitions are comfortable. That said, things have changed somewhat over the years, particularly with an increase in rainfall.

Of course, climate change is affecting weather patterns globally. Yet Georgia still enjoys a mild and livable climate, which is why people from other states often consider relocating here. Spring and fall tend to be long and enjoyable, winters are relatively short, and while summers can be warm, most homes and facilities are well-equipped with air conditioning, so daily life remains comfortable.

Sometimes I imagine: what if Georgia were the rainiest state in the U.S.? The construction of new homes, material choices, and home maintenance practices would all be very different. Fortunately, Georgia’s climate isn’t that extreme. Instead, it provides favorable conditions for both living and housing.

Georgia has clearly defined four seasons, experiences some climate variations, yet remains one of the most comfortable places to live compared to other states.

A Local’s Perspective: 30+ Years in Georgia

From my personal experience, living in Georgia is generally more comfortable than people expect. Compared to Korea, summers can be warm, but the temperature swings are less extreme, winters are milder, and overall, the weather is very pleasant.

Temperature Overview: What to Expect Year-Round (Atlanta)

• Average yearly high: ~70 °F (21 °C)
• Average yearly low: ~53 °F (12 °C)
• July average daytime temperature: ~80.2 °F (27.9 °C), occasionally exceeding 100 °F (37.8 °C)

During summer, high humidity is common, along with afternoon thunderstorms. Temperatures can drop suddenly after storms, providing a refreshing break from the heat.

Rainfall and Humidity: Afternoon Thunderstorms Explained

• Atlanta average annual rainfall: ~50 inches (~1,270 mm)
• Georgia state average: ~50.7 inches, ranking 7th in the U.S.
• Regional variations: Central Georgia ~45 inches; northeastern mountainous areas up to 75 inches
• Rabun County (northeastern mountains): over 100 inches annually, the rainiest part of the state
• Afternoon thunderstorms are common in summer, which helps cool the air and provides a refreshing break from the humidity.

Climate Change Trends in Georgia

In recent years (e.g., 2020), major cities like Athens and Atlanta have experienced:

• Slightly higher average temperatures (up 2–3 °F compared to past decades)
• Above-average rainfall
• Noticeable extreme weather during both summer and winter

These changes are in line with global climate trends, but Georgia’s climate remains mild and manageable.

Georgia vs. Korea: Weather Comparison for Newcomers

Final Thoughts: Why Georgia Still Offers Comfortable Living

Georgia’s climate is far from extreme and remains very livable. If you’re coming from Korea, you’ll find summers warm but manageable, winters mild, and spring and fall especially enjoyable. Coupled with well-prepared homes and facilities, Georgia offers one of the most comfortable living environments in the U.S.

The post Living in Georgia: Is the Weather Really Hot and Humid? first appeared on The Promise Realty.

One of the most common phrases we hear these days is “100-year life.”

As a real estate agent, I work with clients of all ages, but recently I’ve been meeting more people who are either preparing for retirement or have already retired. What surprises me the most?
Their vibrant energy and youthful mindset. They often defy their age — full of life, bright smiles, and an eagerness for what’s next.

And as I walk through this transition with them, I often ask myself:

“If I feel 50 but am actually 70, could I really leave the home I’ve lived in for 20 or 30 years and start fresh in a new city?”

That question always leads to another:

“What makes the perfect ‘forever home’ — the last home they’ll choose?”

What Retirees Want Has Changed

Recent studies from AARP and the National Association of Home Builders (NAHB) show that priorities for retirees have shifted significantly. Today’s seniors are more mobile, more active, and more connected than ever before.

So, what are the qualities that make a home the ideal “final home” that many retirees are looking for?

1. Main-floor living is a must

• No stairs, no hassle.
• Homes with primary bedroom and bathroom on the main floor are the #1 preference.
• 75% of homebuyers aged 65+ look for fully barrier-free homes (NAHB).

2. Proximity to healthcare, shopping & community

• Over 80% of older adults prefer to live within 10–15 minutes of essentials like:
  • Hospitals & pharmacies
  • Grocery stores & Korean markets
  • Churches & senior centers
  • Cultural or ethnic communities

3. Vibrant communities over isolation

• Quiet is nice, but too much isolation can negatively affect mental and physical health.
• That’s why demand is rising for Active Adult Communities — neighborhoods with:
  • Walking trails
  • Clubhouses
  • Hobby rooms
  • Social events
  • Peer-to-peer connection

A Real Visit: Touring a Senior Townhome in Dacula, GA

Recently, I visited a new senior townhome community in Dacula with a client.

About 100 homes
Built by a newer company derived from the trusted senior-focused brand “Orchards”
Impressive build quality and finish options
Open layouts with main-level living and customizable design

Convenient Location

• Only 20 minutes from I-85 Exit 111
• Easy access to Korean dining (yes, we had lunch at Sogongdong Soondubu!)
• Close to local medical facilities and shops

My client loved the home — but said something important:
“The house is great, but I think Alpharetta might be a better fit for my lifestyle.”

Next Stop: Alpharetta

The same builder is developing a similar senior townhome community in Alpharetta, a popular suburb known for its vibrant lifestyle and stronger Korean-American community.

We’re planning a visit next week.
As we explore options, one truth stands out:
The best home is one that supports your daily life, your routine, and your people.

Retirement Home Checklist

Here’s a helpful list of things to consider before choosing your next home:

Expert Advice: “New Home or Great Location?”

One of the most common questions I get is:

“Should I prioritize a brand-new home or a better location?”

Here’s my answer:

“A new home is nice — but location is essential.”

Because location defines your lifestyle — access to healthcare, social connection, cultural support, and everyday convenience.

In Closing: A New Beginning

Your forever home isn’t just a place to live.
It’s the setting for your next chapter — and possibly your most meaningful years.

“The home you choose after retirement won’t just house your belongings.
It will shape your lifestyle, your peace of mind, and your joy for the next 20–30 years.”

If you’re thinking about making that move — or even just wondering what your options look like — I’d love to help.
With firsthand community visits and up-to-date insight, I’ll walk with you every step of the way.

Research Sources

• AARP “Home & Community Preferences Survey,” 2023
• NAHB “55+ Housing Market Trends,” 2022
• CDC “Aging in Place Design Guidelines,” 2022
• Milken Institute “Senior Housing Innovations,” 2021

The post Planning Your “Forever Home” in the Age of Longevity first appeared on The Promise Realty.

If you’re considering upgrading your home in Gwinnett County, there’s one factor that should be at the top of your checklist: school zones.

Even if you don’t have children, living in a high-performing district can have a significant impact on your property’s value and the overall sense of community. For families, it can shape everything from your child’s educational opportunities to your daily routines.

This guide will help you understand why school zones matter, highlight the most sought-after areas, and share tips to make your move as smooth—and smart—as possible.

Why School Zones Are a Key Factor for Families Upgrading Their Homes

Education drives real estate decisions.

According to recent surveys, over 60% of homebuyers with children say school quality is their number one priority when choosing a home.

Here’s why:

Long-Term Investment Potential

• In Gwinnett County, homes zoned for top-rated schools can sell for up to 15% more than comparable properties in lower-ranked districts.
• They also tend to appreciate faster and hold their value better, even during slower market cycles.

Beyond Academics

• Top school zones typically offer robust extracurriculars, safe environments, and engaged parent communities.
• Proximity to highly rated schools often means better parks, libraries, and youth programs—creating a supportive environment for your whole family.

Gwinnett County Public Schools: A Snapshot

Gwinnett County Public Schools (GCPS) is Georgia’s largest school district, and one of the most respected in the Southeast.

Quick Facts:

• Size: Over 177,000 students across 141 schools
  
• Student-Teacher Ratio: 16:1
• Academic Excellence: In 2025, nine GCPS high schools ranked among Georgia’s Top 50, including the Gwinnett School of Mathematics, Science, and Technology (#1 in Georgia, #9 nationally)
• Attendance Zones: GCPS assigns students to “clusters” of elementary, middle, and high schools based on their address. These boundaries can change as the district grows—so it’s crucial to verify zoning before you buy.

Top School Zones in Gwinnett County

Here are three areas that consistently attract families who prioritize exceptional schools and strong communities:

Zone #1: Suwanee Area

Top Schools:

• North Gwinnett High School(#12 in Georgia)
• North Gwinnett Middle School
• Level Creek Elementary School

Why Families Love It:
Suwanee is known for its small-town charm, award-winning parks, and vibrant community events. The schools consistently rank among the highest in the state for academics, athletics, and extracurricular activities.

Market Snapshot:

• Median Sale Price: $550,000–$600,000
• Homes in this area rarely stay on the market longer than a few weeks.

Pro Tip:
Be prepared to move quickly and make a competitive offer—especially during peak enrollment periods.

Zone #2: Johns Creek Area

High-Performing Schools:

• Johns Creek High School
• Shakerag Elementary School
• River Trail Middle School

Why Families Love It:
Though Johns Creek spans into neighboring Fulton County, many families in northern Gwinnett specifically seek neighborhoods zoned for Johns Creek High because of its exceptional AP programs, STEM pathways, and high college acceptance rates.

Master-planned communities in this area offer swim/tennis amenities, walking trails, and a strong sense of neighborhood pride.

Market Snapshot:

• Median Sale Price: $500,000–$650,000
• Limited inventory and high demand keep prices strong.

Pro Tip:
If Johns Creek High is your top priority, consider getting pre-approved and working with a local agent to access off-market listings.

Zone #3: Duluth Area

Notable Schools:

• Duluth High School (#55 in Georgia)
• Coleman Middle School
• Chattahoochee Elementary School

Why Families Love It:
Duluth combines excellent schools with a thriving downtown district, walkable shops and restaurants, and a diverse housing mix. The area offers strong STEM programs, arts enrichment, and international studies.

Market Snapshot:

• Median Sale Price: $480,000–$520,000
• Homes near Duluth’s top schools see steady demand and appreciation.

Pro Tip:
Don’t overlook older neighborhoods—they often have larger lots and character that new builds can’t replicate.

What This Means for Your Home Purchase

Competition and Value:
Homes in these highly rated school zones frequently sell above asking price, especially as school registration deadlines approach.

• As of June 2025, the median Gwinnett home price was $429,550, up 0.6% year-over-year.
• Properties in top districts often exceed this median by $50,000–$150,000.

Buyer Tips:
Balance Budget & School Quality
If your budget is tight, look at emerging zones that still offer strong academics but haven’t yet reached peak pricing.

Act Fast
Expect homes to sell within 18–32 days in these zones.

Stay Informed
Boundaries can change—always double-check attendance maps before making an offer.

Be Prepared
Secure pre-approval and consider flexible closing dates to strengthen your position in a multiple-offer scenario.

How a Local Gwinnett Real Estate Agent Can Help

Why Work with a Local Expert?

• In-depth knowledge of cluster zoning, boundary changes, and school performance trends
• Guidance on neighborhood amenities, commute times, and community programs
• Access to pre-market listings and relationships with sellers in desirable zones

Success Story:
Many families secure homes in their dream school zones by working with agents who know how to move quickly and negotiate strategically in Gwinnett’s fast-paced market.

Additional Considerations for Families

Private & Charter Options:
In addition to excellent public schools, Gwinnett County has respected private and charter school alternatives.

Transportation & Commute:
Consider bus routes, traffic flow, and your daily schedule—especially if you have multiple kids in different schools.

Community Amenities:
Living in a top-rated school zone often means access to libraries, recreation centers, and parks that enrich your family’s life.

Neighborhood Quality:
High-ranking schools often correlate with lower crime and stronger neighborhood engagement—important factors for peace of mind.

Conclusion

Choosing the right school zone is one of the most important decisions you’ll make when upgrading your home in Gwinnett County. It shapes your child’s education, your everyday experiences, and your long-term investment.

If you’re thinking about making a move, don’t navigate this process alone. A local expert can help you stay ahead of school boundary changes, understand true market value, and secure the perfect home for your family—without unnecessary stress.

Ready to explore your options?
I offer free, no-obligation consultations to help you get clear on your goals, timeline, and next steps.

The post Best School Zones in Gwinnett County—and What It Means for Your Home Purchase first appeared on The Promise Realty.